About Sell2

We’re not just another link in the chain.

Sell2 is not an integrator that stops at integration.
We’re not a marketplace. Not an importer. Not a distributor. Not a 3PL.
And definitely not a hands-off platform that leaves you hoping for traction.

We are a team of brand builders, business developers, merchandisers, sourcing experts, trend spotters, and retail profit managers — true retail partners who deliver.

Sell2 curates, positions, and launches premium global brands into trusted U.S. retail channels. From onboarding to retail matchmaking, MoR coverage to fulfilment, we handle the complexity so you can focus on growth. Fast, compliant, and performance-driven — it’s not just access, it’s sell-through.

If you're ready to scale, we’re ready to lead the way.

Transform Retail Complexity into Simplicity with Curated by SELL2

Before SELL2, brands faced a tangled web of manual workflows, monthly reconciliations, sales representatives, integration software, tax management, and financial administration—leading to high costs, delays, and missed revenue.

Curated by SELL2 changes that.

We offer a fully automated, integrated order-to-cash platform that connects you directly to major retailers. Our service eliminates the need for intermediaries and scattered tools, giving you full control, real-time reporting, and seamless operations.

Our pricing is simple: £250 per month plus 8% commission.

In contrast, traditional models can cost a minimum of £15,000 per month, delay market entry by 9–12 months, and result in opportunity costs of up to £100,000 per month in lost sales.

Accelerate your time to market. Simplify your operations. Start selling smarter with Curated by SELL2.

A woman with blonde hair and blue eyes wearing gold jewelry, including a large diamond ring, hoop earrings, a chain bracelet, and a necklace, with her hand resting on her face.
Two women wearing elegant jewelry including necklaces, bracelets, and rings, with one woman’s arm around the other in a close-up black and white photo.

Ready to Launch in the U.S.?

Elegant woman in black lace dress with jewelry leaning on a piano, wearing glittery silver high heels.
A woman with dark hair wearing large gold earrings, looking upward with a thoughtful expression.

Let’s turn your brand into a U.S. retail success story.

Your opportunity to access premium U.S. retail is live.

Apply today and we’ll handle everything—from onboarding to sell-through - from Order to Cash.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!